Archive for July, 2011

Theming for a Mushroom Cake

July 18th, 2011

I often notice when attending a Fancy Dress Party, that the host consistently dons an almost unbelievably fabulous, on theme ensemble. It makes me wonder if the outfit was stumbled upon accidentally during a vintage market shopping expedition or perhaps while assisting ones parents to sort through their garage. And then this unusual find was so remarkable, that a party and Fancy Dress theme was devised on the spot to showcase it.

Likewise, when Zed & Bee are asked to design Bespoke invitations, an aesthetic direction is usually the result of one stellar, sometimes unrelated, reference image. This Mushroom Cake has been adorning my desktop for some time now, just waiting for the perfect event to pair with it.
As my birthday is two weeks away, I wonder, is 33 years of age to old to host a Fairies, Wizards and Warlocks shindig? And is Long Beach, California too far for this Mushroom Cake to travel from? Back to the drawing board…

Image. Mushroom Cake by Erica O’Brien Cake Design.

‘All You Need Is Love’, Rock & Roll – Marissa & Andrew

July 15th, 2011

This mood board was created with Marissa and Andrew’s shared love of Brit Rock and a bright, playful palette in mind.

A passion for bands, such as The Beatles, The Rolling Stones, Oasis and U2, bound Marissa and Andrew from the beginning and has influenced their love story throughout, even leading to a proposal in Liverpool, England (The Beatles home).

The concepts born from this couple’s love of Brit Rock, aim to tell a little of their love story through the music that inspired it. Invitation concepts include; a custom Music Album Cover, Calligraphic Turntable Poster and a Typographic Mural featuring The Beatles lyrics ‘All You Need Is Love’.
Each concept is designed to include an RSVP Postcard as well as to potentially include a CD playlist of music that conjures memories for the couple.

Row 1. Kissing Booth Handprinted Letterpress Poster by Roll & Tumble Press on Etsy, Slick Grey Suit, Beyond The Big Day: Spirograph Wedding by Grace Bonney at Design*Sponge, Carousel in Melbourne. Row 2. A Bouquet of Raspberry Mascarpone Macarons on Tartelette, Record with Sleeve – Wedding Invitation by Ello There on Etsy, Brooklyn Pop-up Chapel on Wedding Soiree. Row 3. Coconut Cupcakes photographed by Cannelle-Vanille on Flickr, The Beatles at MBE Press Conference on The Beatles website, Love Is All You Need Badges, H&M The Garden Collection. Row 4. People Love Music by Bureau Bruneau, Hydrangea, Calligraphic Hearts by Bird & Banner, Pinwheel Favours.

G is for Gift Wrap

July 7th, 2011

As my family’s ‘Birthday Season’ fast approaches, thoughts of appropriate presents fill my mind. Purchasing the right gift, on time, avoiding the embarrassing IOU is a struggle when juggling a busy business. Wrapping paper is often replaced with an attractive, recycled shopping bag with scribbled gift tag attached.

I remember a time when my family excitedly anticipated my Christmas Gift Wrapping themes.
One particular year, I chose an environmentally friendly, International Newspaper theme, sealed with environmentally unfriendly clear cellophane. My wrapping was well received by everyone except my cousin Briar, who has an unusual phobia of newspaper and the blackish residue it leaves on one’s fingers. She almost gave up on opening my gift to her until I pointed out the cellophane protective layer.

Briar holds the torch now for fabulously inventive gift wrapping, perhaps she’d be inspired by the following gift wrapping masters…

Image 1. Hello Sandwich Gift Wrapping ZineImage 2. Start Wrapping Earlier
Gift-Wrapping Tips and Techniques on Image 3. Adrienne Wong’s
‘A Splash of Color’
on Country Living. 
Image 4. Jessica Murnane’s ‘Newspaper Bloom on Country Living. Image 5. Ready-to-Wear Wrapping on Country Living.
Image 6. {Earth Friendly} Gift Wrapping Ideas by Compai. Image 7. Napkin and Nosegay Furoshiki on The Gifted Blog. Image 8. Washi Tape Wrap by Essimar Papel.

Poppy and Spice… and All Things Nice

July 6th, 2011

The post arrived this afternoon and, I’ll admit, it’s contents made us hungry.

So much, that we made a special trip around the corner for a Caramel Tart to devour as a group (guilty) in our studio courtyard, soaking up the last rays of afternoon light. As much as our tart hit the spot, we secretly wish to be sampling Melbourne based, Poppy and Spice’s Artisan Baked Sweets and Nostalgic Treats.

Recently born from a love of baking, appreciation for all things pretty, mixed with a pinch of good old fashioned know how (food technology). Zed & Bee were delighted to design Poppy and Spice’s logo (inspired by vintage doily patterns), as well as Letterpressed Business Cards on natural white, coaster board.

To sample Poppy and Spice’s sweets n’ treats contact Cynthia at