JCDecaux Unwraps Sydney Invitation
26 March 2014
Recently JCDecaux invited groups of important interstate clients to travel to Sydney and experience the best that the city has to offer.
JCDecaux hosted a full days itinerary, visiting some of Sydney’s most iconic landmarks, dining hotspots and entertainment venues and most importantly, allowed their guests a tour of JCDecaux’s most prominent outdoor advertising positions within the city centre.
Quite literally JCDecaux was unwrapping Sydney for their clients and these exclusive bespoke events needed striking invitations to depict their clever concept, without giving the full itinerary away.
Zed & Bee produced a glamorous gold foiled typographic formal invitation on a beautiful dark navy stock. This component was then meticulously origami folded in a custom created wrap featuring a collage of Sydney, it’s bustling metropolis, dramatic vistas, dazzling beaches and more. The wrap would provide guests with a taste of what they could expect to experience, to wet their appetite for what promised to be both an educational and unforgettable time away.