GALANNI 10th Anniversary MBFW Invitation
22 May 2014
Recently Zed & Bee had the pleasure of designing for Australian Atelier Label GALANNI, producing invitations for their first runway show at Mercedes-Benz Fashion Week Australia 2014.
The show debuted Sydney designer Lenna Vasilas and creative director Catherine Vasilas’ Atelier Collection, while celebrating the ten year anniversary of their couture label.
Taking our cue from the collection’s palette, as well as the show’s fit out (a shimmering gold runway), a glamorous gold foiled invite was an appropriate solution.
A solid foiled panel, from which the label’s logo was embossed, adorned the invitation’s front. Details about the event, and logos, appeared in matching foil on the reverse. The stock selected was jet black and weighty, and the overall result, sit up and take notice!